Journalism and Public Relations (Concentration) Journalism and Public Relations (J&PR): is a concentration mostly involving work in print journalism, which is the collection, verification, and dissemination of newsworthy information presented in a neutral manner or without the journalist expressing his or her opinion. On the other hand, public relations involve work in persuasive media, which attempts to influence the public to do something or to think in a certain way. J&PR also includes instruction in advertising. The specialization prepares the student for jobs, including newspaper reporter, magazine writer, public relations professional, and advertising copywriter such as scriptwriter of radio and television commercials.
Electronic and Visual Communications (Concentration): concerns broadcast media, which mostly includes television and radio but also involves still photography. E&VC concerns a system of collecting and disseminating messages that inform or entertain the public. The specialization prepares the student to in work entry-level positions including photographer, camera operator, production assistant, and on-air talent such as field reporter or disk jockey.
Management and Communications Law (Concentration) Management and Communications Law (M&CL): is designed for students interested in the general principles of communications theory, research, and case studies. With a concentration in M&CL, the professional opportunities are boundless. Unlike traditional communications degrees, which lead to specific jobs in particular industries, M&CL students acquire a broad knowledge base and a comprehensive set of skills. This concentration is ideal for students planning to attend graduate school. Students will learn how to conduct research, use theory to solve issues, and understand human communications. Students will gain practical skills in relating ideas and information to communications problems. The specialization M&CL prepares graduates for entry-level leadership roles in broadcasting, cable, sales, customer service, human resources, training & development, labor relations, and employment in regulatory agencies, such as the Federal Communications Commission. Specific jobs include research assistant, contract specialist, telecommunications policy analyst, attorney advisor and program analyst.